Rethinking Value in Contemporary Art

In an art world increasingly shaped by market dynamics, the line between cultural value and commercial hype is becoming ever more blurred.
Today, it’s no longer just about forged artworks; it’s about authentic works signed by manufactured personas, artists whose visibility is driven more by strategic promotion than by 'enduring merit' or 'contribution to society'.
Major galleries and collectors often construct narratives that boost market value, sometimes at the expense of depth and cultural relevance.
This phenomenon highlights the urgent need for independent thinking, long-term vision, and a more balanced art ecosystem.
If we let the art world be dominated by superficial, fast market-driven works, we risk eroding the cultural richness around us, leaving behind emptiness instead of genuine value. But who gets to decide what’s truly meaningful?
This challenge calls for collective reflection beyond fleeting trends and commercial pressures.